Where is the Keto Diet Most Popular?

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The keto diet is a low-carb, high-fat eating plan designed to help you shed pounds by encouraging your body to burn fat as its primary energy source.

Though it can be challenging to follow, the diet is an effective option for those looking to shed extra pounds quickly. Furthermore, studies have suggested that the diet can improve insulin sensitivity in people with diabetes.

North America

The keto diet is the most popular weight-loss method in North America. This low-carb, high-fat plan emphasizes protein and fat while eliminating carbohydrates such as fruits or vegetables from your meals.

Weight loss and improved brain function have become popular trends due to its health benefits. Furthermore, it helps lower blood pressure and boost cholesterol levels.

Manufacturers have capitalized on this market opportunity and created keto-friendly products, which are expected to reach a global value of $15.6 billion by 2027. Popular keto items include powders, snacks, beverages, and condiments.

Keto-friendly products are becoming increasingly popular across food categories such as desserts, ice cream and energy bars. Consumers are searching for healthy alternatives to traditional foods with Asian influences – particularly those that adhere to the keto diet.


The keto diet has become enormously popular in the US, and now it’s spreading across Europe too. According to FMCG Gurus, interest in keto is highest in North West Europe (UK, France, Germany), followed by Scandinavian nations like Denmark and Sweden.

Keto diets have long been known to lower blood sugar, increase energy and promote weight loss. Not only that, but keto also benefits mental clarity and reduced inflammation.

However, it is essential to remember that the European Union (EU) has stringent regulations on keto claims on food products. These mandates state that low-carb claims cannot be made without prior approval of both the European Commission and its food safety agency.

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As such, brands looking to market their food products to those on the keto diet may not know how best to do so. This can lead to confusion regarding which keto-friendly items exist and whether or not they should be labeled as such.


The Asia-Pacific market for keto diet products is the largest regional market. This is primarily due to the high prevalence of obesity among these countries and an increasing demand for low carb, low fat food options.

Keto is becoming an increasingly popular weight-loss strategy around the world due to its benefits – improved glucose and cholesterol levels, as well as decreased insulin resistance and increased metabolism.

Additionally, an increasing number of health-conscious consumers are transitioning to plant-based diets and seeking ways to reduce their meat consumption. Thus, the global keto diet market is anticipated to experience significant expansion over the coming years.

Keto diets have become increasingly popular in Europe, however North America and Asia Pacific are also showing strong interest in this market. As a result, CPG companies are developing plant-based keto food and beverage items to cater to these dieters’ needs.

South America

The keto diet is a dietary philosophy that encourages long-term weight loss through high fat and low carbohydrate consumption. Though this may sound extreme, millions of people around the world have found success with this approach.

The standard keto diet consists of approximately 5% carbohydrates, 20% protein and 75% fats. This provides a nutritious alternative to the Standard American Diet (SAD) that may benefit those looking to shed pounds, boost energy levels or enhance heart health.

Food manufacturers looking to tap into this lucrative market must select products that are both delicious and have a lower sugar content than their conventional counterparts. Doing so will help drive up sales prices. On a keto diet, this means steering clear of sugary drinks like the plague as well as sticking with low carbohydrate plant-based alternatives such as nuts or legumes.

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